Pandora.com

Create Your Own Radio Station

BY JIM KARPEN

It’s been a long time since I regularly listened to a radio, and I never thought I’d get excited by online offerings. But then I was introduced to Pandora—and now I’m jazzed.

An acquaintance was listening to some lush music via speakers connected to her computer. When I asked what it was, she said it was her Brazilian station that she’d created: 24 hours a day of streaming Brazilian music that she can turn on whenever she wants.

The astonishing thing about Pandora (www.pandora.com), a free service, is how easy it is to create your own “stations” that only play the sort of music you like—and how effective it is at serving up your favorite music.

Here’s how it works: you go to the Pandora website and type in your favorite song....

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